In general they aren't hard, but they are also not all the same. Mostly they will do well in nearly any tank once they are acclimated to it. Of course the more light, ferts, co2 will increase growth. I haven't see much effect of PH, hardness, or Temp though for the ones I've tested on at least.
However, there are also types which are extremely difficult to keep happy. Skeleton king, for example, is nearly impossible to grow submersed, and there are other types which are equally difficult.
The main issue is that nearly all of them have submersed and emmersed type of growth, and they will lose most of their leaves in the transition. As a result, if you don't know how the plant you're buying was grown, you could end up with a bare rhizome very quickly. Sometimes that rhizome will grow new plants, and sometimes it will melt as well. So when you buy, make sure you find out how it was grown. However, since many of the buce available have been recently imported, it's possible even the person selling to you doesn't know!
So while they are easy, there is definitely some complexity there.
But I agree with the the above posts, they are beautiful plants, and photos don't do them justice, but slow growing. That also gives so much flexibility in your tanks using them. Personally I've been addicted to them for years!