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Wrote a business plan for aquarium maintenance. I'm goin to ATLANTA!

6219 Views 60 Replies 21 Participants Last post by  A Hill
Well the past two days I've been writing up my business plan for AAD- Andrew's Aquarium Design (I hate naming things, but the name will probably change later on because there are waaay too many aquarium conpanies with A and D in their names) This business plan is twofold. First, its for my DECA compeditive event which is http://www.deca.org/pdf/ENPIENPF.pdf. Secondly it is helping me get my thoughts together and get me to stop talking about trying to do this and actually trying to do this.

I need some advice:icon_roll I'm a bit stuck on section III b Proposed Pricing Policy. I know there are two major threads on this but its very variable and I need to figure out a solid rate to at least use in the business plan.

I'm thinking along the lines of hourly pay after a standard fee.

Maybe $30-$50 for smaller tanks and after the first hour $25 per hour?
Larger tanks $50-$100 for first hour basic charge then $40-$60 an hour?

My problem is it really depends on the situation and I'm not sure how to give a price for the business plan.

I would post the whole thing, but its a bit long and bland at this point being my first draft.

Hopefully some people who have experience starting these types of businesses can chime in.

Thanks,
-Andrew
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what about a flat monthly rate a one time set up fee? could be more appealing than an hourly rate pitch
If I were to have someone set up a planted aquarium for me, the idea of a straight set up fee and then a monthly fee after that appeals to me more than an hourly fee. I have seen too many rip-offs of hourly workers (I'm not saying that you would do that) and that might not set as well. I guess a lot would depend on how much stuff is needed for a set up and how much is needed for maintenance. I would love to do something like that as well someday, if I could get anyone down here where I live to get on board.

Good luck!!:)
I maintain a tank in a Law office in town for $50 a month.
ALWAYS state thet pricing depends on clients needs. There is no way you can come up with a plan that will be good for both the client and yourself. EVERY tank is indifferent.
Thanks for the replies guys.

ALWAYS state that pricing depends on clients needs. There is no way you can come up with a plan that will be good for both the client and yourself. EVERY tank is indifferent.
Sounds what I wrote on the business plan orriginally still haven't changed it.

It is just too hard IMO to set a standard price without having started doing this.

Still looking for more opinions though.

Thanks,
-Andrew
Do monthly and then do like:

$5 per water change/wiping tank
$5 per testing water and dosing
$5 per trim
$5 per additional fish
$10 per sick fish to medicate
$10 for teaching the person how much to feed.

Not exact prices but that would be cool. Reminds me of a car wash. More is done the more you pay.
ALWAYS state thet pricing depends on clients needs. There is no way you can come up with a plan that will be good for both the client and yourself. EVERY tank is indifferent.
+1.

Do monthly and then do like:

$5 per water change/wiping tank
$5 per testing water and dosing
$5 per trim
$5 per additional fish
$10 per sick fish to medicate
$10 for teaching the person how much to feed.

Not exact prices but that would be cool. Reminds me of a car wash. More is done the more you pay.
^ not gonna work. Like fshfanatic says, it all depends on the tank.

In my free time, I maintain tanks. I charge less for short tanks than I do for taller tanks. Trimming at 32" tall tank is a PITA. So is cleaning it, wiping it, planting it, vacuuming the gravel in it...

Some people are pretty anal and will call you if even one thing looks out of place. You'll have to visit these people more often. Others will ask me not to come by...and then pay me anyways.

I just tell them to call for quotes. Then when I come, I'll take a look at everything:
**1) Owner expectations
2) Tank dimensions
3) Equipment - what do they have? What do they need? What's the maintenance on the equipment?
4) Proximity to a sink/faucet. Running 60 feet of tubing for a Python for a WC is NOT fun. Having the wrong faucet adapter is even WORSE.

It's all case-by-case for the initial setup estimate. However, there are a few things that are somewhat standard:

1) $$$ per gallon of water changed. Not per WC, but per gallon of water changed. Estimate 25% a week, multiply by 4 to get a monthly estimate for them for WCs.
2) Include say, 2x 15 minute visits a month to check on the setup for them...canister, CO2, lighting schedules, etc...Anything else over that is charged an extra fee.

Good luck! Oh, and a perk is that all the plants you trim are yours. ;)
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Do monthly and then do like:

$5 per water change/wiping tank
$5 per testing water and dosing
$5 per trim
$5 per additional fish
$10 per sick fish to medicate
$10 for teaching the person how much to feed.

Not exact prices but that would be cool. Reminds me of a car wash. More is done the more you pay.
Thanks for the input, but it doesn't work that way I know that much. Its generally standard hourly rates and a base rate or a monthly rate. The more done doesn't exactly equal more pay in maintenance but the longer it takes to do it the more you're paid.

WC is under the maintenance cost
Testing water is a regular thing takes like 10 mins tops (also included)
Trimming is maintenance which is included
They pay exact market prices for everything in the tank, none of that is covered unless specified.
Sick fish means I should have QTed them or the Client should have, so I most likely will not be able to charge them for it, more like loose money on them:icon_lol:
Teaching the person how much to feed... Takes a few minuets, if more I would have them buy an automatic feeder:icon_wink

In my free time, I maintain tanks. I charge less for short tanks than I do for taller tanks. Trimming at 32" tall tank is a PITA. So is cleaning it, wiping it, planting it, vacuuming the gravel in it...
Hight is something I forgot to take into consideration while writing my plan. Would you say after like 20'' tanks its another flat fee per hour added on? Like IDK $10? Depending on the exact tank it may be less/more but a rough estimate is around there?

Some people are pretty anal and will call you if even one thing looks out of place. You'll have to visit these people more often. Others will ask me not to come by...and then pay me anyways.
I understand what you mean by that with the customers. The first thing I'll be doing once I start this "business venture" is get a cell phone :icon_lol: Maybe even put it on vibrate to have on me in school if any emergency happened:icon_lol: Maybe instruct them to text me if thats the case... Who knows.

I just tell them to call for quotes. Then when I come, I'll take a look at everything:
**1) Owner expectations
2) Tank dimensions
3) Equipment - what do they have? What do they need? What's the maintenance on the equipment?
4) Proximity to a sink/faucet. Running 60 feet of tubing for a Python for a WC is NOT fun. Having the wrong faucet adapter is even WORSE.
What do you mean? Call other maintenance companies for quotes? Or you for a quote?

Its a good point about the faucet, I'll have to take that into consideration as well.

Equipment will always be paid for by them because I'm mostly maintenance and unless specified originally thats what they're paying me for.

It's all case-by-case for the initial setup estimate. However, there are a few things that are somewhat standard:

1) $$$ per gallon of water changed. Not per WC, but per gallon of water changed. Estimate 25% a week, multiply by 4 to get a monthly estimate for them for WCs.
2) Include say, 2x 15 minute visits a month to check on the setup for them...canister, CO2, lighting schedules, etc...Anything else over that is charged an extra fee.

Good luck! Oh, and a perk is that all the plants you trim are yours. ;)
1) Excellent Idea this is more of the type of thing I needed help on. Thank you!
2) Is that for a plan that is by the month? Or even if its by the hour? If month, yes that makes sense. If by hour it doesn't make too much sense IMO.

I actually have addressed the extra plant clippings in my business plan already :icon_wink

Thanks for the luck, I'll be needing it!

-Andrew
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Do you have anything in your business plan for attracting new clients, or clients at all? This is *the* most important part of it all. You can have all the minute details of waterchanges, testing, and feeding ironed out, but if you don't have clients it wont make a lick of difference.
Do you have anything in your business plan for attracting new clients, or clients at all? This is *the* most important part of it all. You can have all the minute details of waterchanges, testing, and feeding ironed out, but if you don't have clients it wont make a lick of difference.
Yup I do its in section III c and III d

Don't worry I know what I'm doing:icon_roll

-Andrew
Well I'm glad you know what you're doing. Although I was confused about you knowing what you were doing when you were asking for help. Usually that is indicative of not knowing what you are doing. Maybe I'm the confused one?
My buddy charges $50 per hour for tanks up to 75g and $75 for tanks larger than 75g for his saltwater cleaning business.

To get clients you might want to approach a LFS and try to make a deal with them. Something like get supplies at a discounted rate/advertising for directing your clients to their store and so forth. Works around here quite well.
Well I'm glad you know what you're doing. Although I was confused about you knowing what you were doing when you were asking for help. Usually that is indicative of not knowing what you are doing. Maybe I'm the confused one?
I know what I'm doing overall. How to outline it and what needs to be in it.

I am still looking at pricing a maintenance service in a business plan because there is not a "normal" cost because its specific to each and every tank.

My buddy charges $50 per hour for tanks up to 75g and $75 for tanks larger than 75g for his saltwater cleaning business.
Thanks for the information. I figure I'll charge similar to what reef maintenance is since its about the same, maybe easier at times and maybe harder depending on the situation. Do you know what his customer base is? Like middle class-upper middle- upper small business etc? To give me an idea what customer pays more? Hard to explain in words lol:icon_roll

To get clients you might want to approach a LFS and try to make a deal with them. Something like get supplies at a discounted rate/advertising for directing your clients to their store and so forth. Works around here quite well.
I plan on doing this. I believe you or another had posted it before in another thread and its great advice.

Thanks!
-Andrew
Have you called around to see how most other companies in your area charge their customers? This is where I would start first to see what everyone else is doing and see if you can tweak your pricing for the better at all.
Have you called around to see how most other companies in your area charge their customers? This is where I would start first to see what everyone else is doing and see if you can tweak your pricing for the better at all.
I haven't done that yet for two reasons.

1) Better honest advice here!
2) Takes much longer especially if you don't get them right when you call, and in general I would bet that what I would be providing would be much better quality than some of the other ones around here. I am going to be, calling them in the future to check out competition and such once I actually try and do this...

Thanks for the input.
-Andrew

(Now I really need to get my name changed:help: Ohh Kyle......:flick:
Most of the people are middle class with a few in the upper-middle to upper class. He does do one NBA player's tank and charges a lot. Reason being, it's a 900g cylinder! Tons of work on that thing.

Most of the work he does is water changes, glass cleaning, water testing, filter clean/replacement, skimmer adjustment, etc. Also changing light bulbs when needed. Basic stuff most of us do that other people just would rather pay to have done regularly.
I haven't done that yet for two reasons.

1) Better honest advice here!
2) Takes much longer especially if you don't get them right when you call, and in general I would bet that what I would be providing would be much better quality than some of the other ones around here. I am going to be, calling them in the future to check out competition and such once I actually try and do this...

Thanks for the input.
-Andrew

(Now I really need to get my name changed:help: Ohh Kyle......:flick:
I would call around like he said. It should be a pretty decent indicator of what companies are charging in your area.

Personally, I would stick with a flat rate (per hour) concept. Knowing what other companies are charging in your area, I would come in slightly lower than average so that you have the best competitive costs. When you think about it, why would you charge less for a smaller tank than a larger tank when it comes to something like a water change? The concept and procedure is the same, but one takes longer than the other. A flat hourly rate would be "fair" for all customers. I would also think that this would apply to scaping a 90 gallon tank vs a 75. It would be harder to work in the 90 because of the height, hence more time spent even though the footprint is basically the same.

The only time I would change this is if someone had a tank that was extremely difficult to work with like a 150 high or something. There again, I would probably just adjust the hourly rate to compensate for the more difficult working condition.

As far as your company name goes, I would keep it or go with something that starts with A through mabye E. The reason for this is telephone listings in the phone book. A name that has the highest alphabetical listing has the first listing and it is something to keep in mind. Most people tend to go with the first couple of listings in the phone book, and this leads to more business in general. :)

I am sure that you have thought about this, but would you have business liability insurance and bonding? I would hate to see you pay $20,000 out of your own pocket for accidently cracking a 200 gallon tank and destroying flooring, furniture, and the tank/stand. I would also look into safety requirements prior to working on a customer's tank. I would hate to see you cause an accidental leak or something that lead to a fire, death, etc. because there was and unsafe electrical condition prior to your work.

Good luck and keep us updated. I am always jealous of the people that go into business for themselves and do what they love.
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Will you only cater to freshwater tanks, or salt as well. And remember insurance. I cant stress that enough, you never know what could happen when cleaning a clients tank. Cover all your bases double time. Trial and error was my best learning tool.
Most of the people are middle class with a few in the upper-middle to upper class. He does do one NBA player's tank and charges a lot. Reason being, it's a 900g cylinder! Tons of work on that thing.

Most of the work he does is water changes, glass cleaning, water testing, filter clean/replacement, skimmer adjustment, etc. Also changing light bulbs when needed. Basic stuff most of us do that other people just would rather pay to have done regularly.
Thats what I figured and what I wrote:thumbsup: Thanks!

I would call around like he said. It should be a pretty decent indicator of what companies are charging in your area.

Personally, I would stick with a flat rate (per hour) concept. Knowing what other companies are charging in your area, I would come in slightly lower than average so that you have the best competitive costs. When you think about it, why would you charge less for a smaller tank than a larger tank when it comes to something like a water change? The concept and procedure is the same, but one takes longer than the other. A flat hourly rate would be "fair" for all customers. I would also think that this would apply to scaping a 90 gallon tank vs a 75. It would be harder to work in the 90 because of the height, hence more time spent even though the footprint is basically the same.

The only time I would change this is if someone had a tank that was extremely difficult to work with like a 150 high or something. There again, I would probably just adjust the hourly rate to compensate for the more difficult working condition.

As far as your company name goes, I would keep it or go with something that starts with A through mabye E. The reason for this is telephone listings in the phone book. A name that has the highest alphabetical listing has the first listing and it is something to keep in mind. Most people tend to go with the first couple of listings in the phone book, and this leads to more business in general. :)

I am sure that you have thought about this, but would you have business liability insurance and bonding? I would hate to see you pay $20,000 out of your own pocket for accidently cracking a 200 gallon tank and destroying flooring, furniture, and the tank/stand. I would also look into safety requirements prior to working on a customer's tank. I would hate to see you cause an accidental leak or something that lead to a fire, death, etc. because there was and unsafe electrical condition prior to your work.

Good luck and keep us updated. I am always jealous of the people that go into business for themselves and do what they love.
Yup I will be calling around soon. Maybe monday.

As for insurance I will not carry insurance because for one it cuts most if not all profits and I wont need it. I will however probably have a lawyer neighbor help me to write up a contract that makes me not liable for any possible damage. Later on I may change into a LLC but it will be started as a sole proprietorship.

No reason to be jelous, at the time being I don't have a car so the maintenance is more of a project for DECA opposed to a great business venture.:icon_roll

Will you only cater to freshwater tanks, or salt as well. And remember insurance. I cant stress that enough, you never know what could happen when cleaning a clients tank. Cover all your bases double time. Trial and error was my best learning tool.
It will be Fresh water and terrariums. Salt is not my ball game and many other people have much much much more experience in that side of the hobby than me.

Insurance is not going to be needed hopefully. If for some reason it is, this will never happen:icon_roll .

Thanks,
-Andrew
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