I'd love to know that too. I'm sure it's all hype.
-Lisa
-Lisa
Source Astaxanthin concentration (ppm)[13]Currently, the primary natural source for astaxanthin is the microalgae Haematococcus pluvialis.[14] It seems to accumulate the highest levels of astaxanthin in nature;[15] Commercially more than 40 g of astaxanthin can be obtained from one kg of dry biomass.[16]
Can you shoot out a few other ingredients that affect color? Very curious. All I googled out was astaxanthin.Definitely not hype. Otherwise they wouldn't repeatedly be sold by all sorts of manufacturers. It's not just hype or a fad.
Though, Astaxanthin that isn't consumed via other crustaceans is something I don't like to use, it's one factor in coloration.There are several other ingredients that help, as well.