If you just did a water change before this, the females molted and the male's can smell them. They are having a mating swarm. Cherry shrimps only live 9 months to a year, so it could be normal die off.
Cherry shrimp in their wild form live up to two years, but all these fancy inbred shrimp have shorter life spansCherry shrimp should live up to 2 years...
It's possible the plants were treated with something that is causing stress to the shrimp... don't know about Flourish Advanced.