when im buying a prodcut that is essentially salt, im not loooking for a pretty website, or a cordial thank you when i spend my 3 dollars, in fact i don't even want a smile in return, just the product at the price i agreed to pay.
how the appearance of the website is a turn-off to some people is truly a testament to how visually oriented we have all beccome. i don't care in this case, its an online vendor selling SALT! how pretty should the website be? need some flowers? or how about some music in the background with someone just audibly whispering, "your plants are going to be fine" over and over again.....
as far as how important this website is to the hobby, and the "bigger picture", i think people have become far too reliant on others to supply what they need. as someone else has mentioned, gregwatson.com was not the only place you coud find bulk ferts, but it was almost idiot proof.
so now, if you don't like the new website, or "jacked up" prices, go somewhere else and spend your 10 dollars.... keep in mind, your not gonna be breaking your bank, or making anyone else rich in this transaction.