Distribution constant and extraction efficiency. You are assuming you can get all the CO2 out of the air and into your water - not true. The ratio of CO2(air) to CO2(dissolved) is constant for a given temperature and amount of CO2 in the air. You have to change something (amount of CO2 in the air for example) to change the amount of CO2 in the water. By bubbling in pure CO2 you drive the system out of equilibrium and temporarily add more CO2 to the water.