Freeze dried bloodworms aren't a betta favorite, go with something else. Flake food should be fine if you get a kind specifically designed for bettas. Don't be worried if he doesn't eat much at first... A betta can go at least a week without a meal.
Bettas can be kept with small, peaceful fish. I'd suggest Julii cories or other small cories, perhaps 6 or so. If they're not to your taste, perhaps an oil catfish? You could also try a few glowlight tetras, though they might nip those fins. Maybe, maybe not. Or five pencilfish? Now, cories are your best bet. Some bettas will kill anything they're placed with, but you have to try it to see if he'll get along.
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My current project, a 65 gallon aquarium stocked with vernal pool fauna.