The rewards program is actually done by Ebay, sellers can sign up for it. It's a partial refund, so you do not pay anything to receive the money.
I've bought from aquaticmagic a couple of times now. Riccia and Anubias come with leaves, crypts, lilies, swords and aponogetons all come as leafless roots/crowns/bulbs. I have not yet had a DOA. Generally speaking, the plants cannot compare to those at your LFS right away but it does let you acquire plants your LFS doesn't carry.