I would go finnex for the lights and I believe it has at least a one foot spread from 22 and 18 3/4 I believe so too. I have a fluval 2.0 and love it, donít know about price range on the 30 in but it has a substantial amount of PAR.
AS (aqua soil) itís (IMO) the best planted substrate in the world (for sale at least) and lasts awhile. With the quality your looking at 80-120$ worth of substrate though. I believe you would need two 9liter bags.
Plants- I love Anubis (nana petite, coffefolia, nana) all of these look very nice, java fern, moss( java, Christmas) crypts. All of these are pretty easy, and look nice. The only ones that grow faster is the java moss but without co2 it shouldnít be a big problem at all.
Rummy nose tetra
Green neon tetra (neon blue to me)
Norman lamprey killifish (beautiful neon eyes)
Cories cats (pictured are Sterbai)
Pearl gouramiís (larger but will give variety to the sizes)
Quick facts about them
Rummys schools super tight
Green neons are just super neon and beautiful to me
Norman lampeyes have a neon blue eye and they are smaller and very active
Cories are a type of catfish and they schoal together along the substrate level (they have lots of personality and they tend to stay together a lot.
Pearls are very peaceful and almost never eat shrimp.
For shrimp I would recommend Amano shrimp ( the best algae eater) and cherry shrimp (they breed prolifically if given a decent environment.
I hope this helps