ADG to no longer carry ADA products - Page 2
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Old 07-30-2013, 11:44 PM   #16
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I am trying to remain professional on this topic and not vent about a whole litany of issues we have/had with ADA, but it looks like GreenFlash pretty much nailed it already anyway. ADA has never taken the U.S. market seriously and refused all suggestion on how to make it better. They'd ask you for input, then argue with or just flat ignore everything you'd come back with. Very frustrating. We worked our butts off against a lot of odds to try and grow the market. It's bizarre to me that right as we start to produce some fruit (triple digit sales growth in the last 2 years) they pull out the rug over (what I believe anyway) an unfortunate staff-related incident we had that honestly was none of their business.

The "disagreement/marketing approach" thing is something I am still to figure out myself. ADA seems to think that higher prices for the end user will somehow grow their market. Our goal from the very beginning was to keep the price as competitive as possible (even then it was very difficult as the straight price from Japan is conducive to being "competitive" at all- I think we all know why). I am somewhat shocked that we lasted 9 years with it. There were so many times I should have gotten out but hung in there anyway. Not sure why sometimes. I can assure no real money was ever made. It's practically impossible with the pricing structure.

In the end this will prove a big mistake for ADA . Not because we are so great or anything, but because now we will have to (well, we already are) develop our own product line that will match the quality of everything ADG already does and is known for as far as aquascaping is concerned. We think the U.S. market is ready, deserves better, and we intend to deliver. We are already well down this path and have significant capital behind us so things are moving quickly.
There's some awesome stuff coming guys. Our new retail concept store and accompanying website as a platform for presenting the line and our whole aquarium philosophy (beyond planted tanks even) will delight-- I promise you. Trust me- I know the current adgshop site is a headache-inducing mess. It's dated and lame and does not represent where we are as a company today. Rest assured all that is changing. We were actually about to launch a new ADA products site that was so cool-- right as they dropped us. So we've regrouped and taken it even further as a platform for our own products and ones we exclusively endorse.

In the meantime, I have dropped the price on several items and we have plenty of Aqua Soil in stock. I mean the stuff does work.
Things will be changing in U.S. market. We will have the full weight of our talents (aquascaping, social media, photo/video production, etc.) behind this new venture. Please do stay tuned.
Ok well... This is EXCITING! Very stoked on your new venture and look forward to supporting you. I have no doubt you'll be coming out with quality... If your store/site is anything like your designs than this is something to look forward to. Thank you for your reply.
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Old 07-31-2013, 01:57 AM   #17
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ADG marketing their own brand of ADA-style products in the US at a more competitive price? Sounds like a plan to me. Can't wait to see where this goes.
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Old 07-31-2013, 04:45 AM   #18
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I hope to see more American made products that rival the old Japanese manufactured ADA products in quality.

Seems to be a lot of bad politics regarding ADA-- a shadow side that has to do with the acquisition of money, not what is best for the hobbyist who supports ADA's growth. How can a company survive with this approach in the long run?

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ADG marketing their own brand of ADA-style products in the US at a more competitive price? Sounds like a plan to me. Can't wait to see where this goes.
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Old 07-31-2013, 05:36 AM   #19
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While this is rather unfortunate news for ADA and those who love their products, it sounds like this has a great potential to be a blessing in disguise. I've always been a huge fan of ADG and think that you have a whole lot to offer to the hobby both as a company and as a leader in the aquascaping world. I'm incredibly excited to see what you guys have planned for your new products and look forward to seeing you grow as a company. Wishing you both the best!
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Old 07-31-2013, 10:03 AM   #20
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Very exciting!!!
Good luck with this new venture.
cant wait to see it.

thanks for reply!!!
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Old 07-31-2013, 04:34 PM   #21
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Does ADA still make their tanks in Japan? I thought they switched their manufacturing to China.

And regardless ADA can't keep up the ridiculous prices forever if they want to stay competitive. Have you guys seen the Aquatop low-iron tanks some members have that truaqua sells? They easily rival an ADA at half the price on the smaller ones.
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Old 07-31-2013, 04:52 PM   #22
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Does ADA still make their tanks in Japan? I thought they switched their manufacturing to China.

And regardless ADA can't keep up the ridiculous prices forever if they want to stay competitive. Have you guys seen the Aquatop low-iron tanks some members have that truaqua sells? They easily rival an ADA at half the price on the smaller ones.
I have but their shipping is outrages, they quoted me 370 for a 120p like tank!
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Old 07-31-2013, 06:17 PM   #23
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Excited to see where this goes and goodluck on the transistion and future!
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Old 07-31-2013, 07:31 PM   #24
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I have but their shipping is outrages, they quoted me 370 for a 120p like tank!
You'll pay just as much if not more to have an ADA tank shipped from AFA.

And, yes, ADA tanks are made in China now (at least the last couple I have received)

Good post Jeff, looking forward to seeing some of you new products!
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Old 07-31-2013, 08:01 PM   #25
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You'll pay just as much if not more to have an ADA tank shipped from AFA.

And, yes, ADA tanks are made in China now (at least the last couple I have received)

Good post Jeff, looking forward to seeing some of you new products!
China made tanks are kinda sad to see in the ADA world. I'd gladly pay the price for a perfectly made German tank like the old ADA ones used to be. You want quality? Go check out some of those. Getting one built in the US is also an option and we've got some pretty good tank makers over here.
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Old 07-31-2013, 08:02 PM   #26
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Originally Posted by melanotaenia View Post
You'll pay just as much if not more to have an ADA tank shipped from AFA.

And, yes, ADA tanks are made in China now (at least the last couple I have received)

Good post Jeff, looking forward to seeing some of you new products!
Yes I know. At least ADG was closer to me on the east coast.
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Old 07-31-2013, 08:22 PM   #27
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I understand how ADG want to be as competitive as possible, but competition is not what ADA looking for. Imagine Gucci, Prada, and Louis Vuitton with a competitive price.. They don't look fancy anymore.

ADA made it to the "fancy" top of the line. And people will pay anything to be or feel fancy believe me.
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Old 07-31-2013, 11:14 PM   #28
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I'm surprised there isn't a huge uproar over this. So now there is only one US distributor? monopoly anyone?
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Old 08-01-2013, 12:08 AM   #29
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Yes I know. At least ADG was closer to me on the east coast.
It's closer to me too (Hello from Manhattan!)

I just picked up a 120P from Jeff about a month ago, but man, they are heavy and bulky with all the framing and such.

I did buy a 60P from AFA a while back and I do remember the shipping was almost the cost of the tank itself.
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Old 08-01-2013, 12:30 AM   #30
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I'm surprised there isn't a huge uproar over this. So now there is only one US distributor? monopoly anyone?
who is the only distributor?

*edited*

ahh nm, AFA
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Last edited by Vermino; 08-01-2013 at 12:32 AM.. Reason: because i'm an idoit and I didn't read the post a few above hedge fund..
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