The new Rt. 4 Aquarium
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Old 12-07-2005, 02:57 AM   #1
Momotaro
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Default The new Rt. 4 Aquarium

Rt 4 is a old shop over on Broadway (Rt.4) in Elmwood Park. In it's heyday, Rt. 4 Aquarium was the place to go. The aquariums were spotless, the fish were great and the display aquariums were awesome! Unfortunately, over time the place became run down, ownership seemed to lose interest in the business and the place became grossly mismanaged. It closed.

I stopped over at Rt. 4 Aquarium tonight with Jay Luto, as the place has reopened under new management. Jay had been in contact with the new owner and he invited Jay to stop by to discuss some ideas for the shop in general, and a plant section in particular.

I have to say, I was shocked when I walked into the place. It was clean again! The aquariums were all new, the place was well lighted, and the clutter was gone. The shop is still a work in progress, but it is much better that it was and seems to be progressing forward!

We spoke for a bit about local NJ politics and how they effect a business, and running a business. Then we talked plants. The owner was keen on starting up a plant section and definitely wants a successful plant business. We exchanged ideas, and are planning on setting up a display aquarium in the shop some time in the near future.

Right now the shop has the basics. African cichlids, common tetras, barbs...you all know. the staples a new business needs to keep the doors open. With time fish and plant selection will grow. In fact, once the shop is completed, I'd encourage growers to drop off clippings to help expand the shops selection and make the place a real "plant destination". Jay and I plan to!

A very, very promising revival in the makings. I'll write a review of the shop in this section once it is up and running on all cylinders. Until then, I would encourage folks in the area to drop by the store and have a look around. Keep an eye out for the new plant section in the months to come, as well as the planted display aquarium! When you get there, ask for Les (the owner) and let him know about your interest in plants. tell him Jay and Mike sent you!

Mike
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Old 12-07-2005, 03:47 AM   #2
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Mike,

Thanks for this quick review. I definitely had a good time tonight and see this establishment in the future as one of the best distributors for plant related items in NJ / NY area. Les is very open minded and willing to promote the hobby and help us out. At the same time we should remember to support our Mom&Pop shops b/c that is where we develop close relationship which is extremely beneficial to our hobby's future.

There are a lot of exciting things coming up ! BIG THINGS I should say .... Stay tune ! Few of us are working on something interesting that should please a lot of local members
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Old 12-07-2005, 01:01 PM   #3
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Hey, Mike, and Jay
Is this the place on 4 west after the 208 split with a black and gray stone front?
I tried going there about 2 weeks ago (just to see what was in there), and it was closed with a "under new management sign".
If it is the place I'm thinknig about I'm glad to hear that it'll be a place to watch, and is very close to me.
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Old 12-07-2005, 08:26 PM   #4
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I will definately donate some clippings when my plants start growing
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Old 12-08-2005, 08:05 PM   #5
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Default The Aquarium At Rt. 4

Hello all,

First off I would like to thank Jay and Mike for the kudos and stopping by the store. As they mentioned I am looking forward to working with the club and promoting the hobby. We are still a work in progress and will continue to add improvements through the next couple months. One of those improvements would be to expand on the planted tank section, which never really took any shape in the past. With Jay and Mike's help, I am hoping to make this a success for the club and the store.

Taz, this is the place you are referring to.

The store used to be called Rt.4 Aquarium. Due to legal reasons and complications, the new name of the location will now be "The Aquarium at Rt.4". The new sign is coming. The store is under new ownership and management. As Mike said, we are looking to bring back the store and relive the reputation it had prior to the previous owners.

Like Jay said, big things are coming...stay tuned...or stop by...143 Broadway, Elmwood Park, NJ 07407, 201-797-6650, 201-797-6655. I will be at the shop on saturday...so come and visit.
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Old 12-10-2005, 08:33 PM   #6
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I stopped by today.
Lester It was nice to meet you.

Right now they are concentrating on their bread and butter, but after talking with Lester it sounds like they will be doing some really nice things, and I can't wait to see how this turns out.

BTW, was talking with Lester about a purchasing a new tank (I'm getting the OK from the boss ), and he said he would give 15% back in store cred for people on the board.
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Old 08-12-2006, 01:44 AM   #7
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I stopped in today. Not very much in the way of plants. The tanks that did have plants had silt all over them. The only decent live planted tank is the display tank. As someone else stated, it looks like they're still renovating. They had a whole multiple-tank stand out in the middle of the floor being painted, there were building materials and tools just kind of laying around. Definitely not as good as the old Rt. 4 Aquarium was.

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Old 08-14-2006, 01:14 PM   #8
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I never went to the old route 4 Aquarium. I stopped by last week, and there has been some progress, but I guess these things tanke time. I have to agree with Tommy, it's still a work in progress, and it looks like plants are not at the top of the list.
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Old 08-30-2006, 11:42 PM   #9
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I went to this shop tonight for the first time in awhile. I have to aggree with some of the other posts in this thread that I wasnt to impressed. Many of the tanks had fish with cases of ich. And the plant tank had a great deal of silt still. There also looked to be dead fish lying on top of some of the tanks.
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Old 08-31-2006, 03:03 AM   #10
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The new Route 4 has become the old Route 4.

I knew that was coming a month after the place opened. Jay and I were supposed to plant a display aquarium. We spent days on materials and plant lists, only to find out the owner went ahead and did it himself.

I'll never go back.


Mike
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Old 09-25-2008, 10:46 PM   #11
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I dont see what your problem with it is. I was just there i believe yesterday, and the people were very helpfull. I purchased 3 angel fish and they are all doing excellent, and i also purchased 5 zebra danios a week ago, also doing fine. They have a very nice selection of angels and discus, and i believe they are relativly done renovating, the place seems very nice and the people are very friendly.
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Old 09-25-2008, 10:49 PM   #12
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Hey Nicolas and welcome to planted tank. Mikes post is over two years old. Opinons on stores will always vary.
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Old 09-26-2008, 12:01 AM   #13
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Hey Nicolas!

I was there a couple of months ago and things hadn't changed.

I walked in and looked around for a T-5 bulb but couldn't find any. I asked for help and the kid directed me to another kid that was hunched over behind the counter looking at a skate magazine or something like that. As his youthful entourage stood behind the counter with him (including a teenage couple that I swear were going to start to make out right there behind the a calcium reactor) I asked if he had any T-5 bulbs. Riveted, almost rapt by his magazine and without even lifting his head to catch the slightest glimpse of who was asking him a question, he told me no.

Not one to be a pest, I walked out of the store and I will never return.

Just noticed! Your first post here!
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Old 10-06-2008, 10:34 PM   #14
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Ummm, perhaps you are being a bit too judgmental on employees these "skateboard magazine reading" types are new look of the hobby... maybe you should try talking to them before throwing out some sort of illogical representation on everyone under the age of 30...

thanks
Mikey
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Old 10-06-2008, 10:52 PM   #15
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"I asked for help..."

Seems Mr. Momotaro did try to talk to them.
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