|11-14-2012, 04:05 PM||#1|
Make Frank Work like a Horse! Container Arrival
Make Frank Work Like a Horse for Christmas!
That's right, the Christmas season is coming up, and the container from Japan is due to hit Long Beach on December 10th, what that means is that all said and done, the container should arrive and be processed in Houston by December 20th. And it's your chance to wreck havoc on my holiday season!
Just in time for Christmas.
What that means is I'll be spending much of my time working to process the container and get everything shipped out before the big 2-5 of December.
So while I'm working anyway, you might as well make it worth my while to avoid having to go back and meet the folks a day or two earlier for holiday family shenanigans. I mean, it gets lonely while being at the office and everyone else is already gone for the holidays...drinking egg nog and feasting and...you know what? Screw you guys, I'm joining forces with the Grinch and Eric Cartman to steal your Christmas now.
What's arriving? See the answer below.
AQUA SOIL NEW AMAZONIA 9L & 3L bags
Power Sand Special S
Power Sand Special M
Power Sand Special L
Filter Fun Stuff:
Super Jet ES-600
Super Jet ES-600 Anniversary
Bio Cube 20
Frantically Fertilizing for Plants:
Green Brighty Step 1
Green Brighty Step 2
Green Brighty Step 3
Green Brighty Special Lights
Green Brighty Special Shade
Amazing Aquarium Revelry:
Cube Garden 60-P
Cube Garden 45-P (New! for Aquasky 451!)
Cube Garden Mini M
Cube Garden NEW Mini S (30cm for AQUASKY)
Cube Garden 30-C
Cube Garden 120-P
Cube Garden 90-P
Cube Garden 120-H
Cube Garden 60-F
Branch Wood S-L sizes
Horn Wood S-M sizes
Unzan Stone (this will go quickly as there's a limited supply)
Awesome New AQUASKY LED Lights:
AQUASKY 301 (for 30cm aquariums)
AQUASKY 361 (for Mini M / 36cm aquariums)
AQUASKY 451 (for 45cm aquariums, Mini L, 45-P, 45-F)
AQUASKY 601 (for 60cm aquariums, 60-F, low-light 60-P, etc)
AQUASKY 602 (for 60cm aquariums, 60-P standard - high light or combine both 602 + 601 for extra intensity)
Schedule your Year out Old-School Style:
Nature Aquarium Calendar 2013
Okay, so the world's moved on to keeping time on devices that like to annoy us with beeps to let us know about things we've scheduled, but in case you'd like to feel the nostalgia of writing dates and plans down on a piece of paper to hang on your wall, you may as well do it with the Nature Aquarium Calendar.
Although, really? It's just some pretty pictures to hang up in your home or office. And if you're going to put up pretty pictures on a calendar, it may as well be of some kick-ass Amano Layouts! I wouldn't actually write on it - I mean, I don't know about you, but I remember how much of a pain it used to be to write in little script stuff you were supposed to do but then never actually looked at the calendar for anyway.
Maybe the beeps on iCal or Outlook Calendar with automatic meeting reminders are better anyway.
In any event, take yourself over to http://www.adgshop.com - our system allows for reservations to ensure speedy delivery on the container arrival, and any order placed after the 20th of December will probably be delayed until after Christmas.
P.S. This post is meant to be light hearted - you won't really ruin my Christmas. Unless you're actually the Grinch. Then you might ruin my Christmas.
P.P.S. send me an email at email@example.com or a private message here (click on my name to the left) for any special requests or the like to get ahead of the season.
P.P.P.S. I just remembered, the world is supposed to end before Christmas this year anyway. Oh well.
|11-14-2012, 07:28 PM||#2|
Planted Tank Enthusiast
Yes! the 45P
Q- the Aquasky 601 is considered low-light on the 60-P. Is the same true for an Aquasky 451 on the 45-P?
|11-14-2012, 07:59 PM||#3|
No, the 451 is like the 361 and the 301 - both great lighting systems that are designed to grow any plant in their tank sizes.
The 60-P (601 & 602) only changes due to aquarium size / water volume / etc. Really, I think the 601 is meant to be optimal for the 60-F.
You can have a 601+602 over a 60-P, but I've seen the 60-P growing with lush red stems and carpeting plants with just the 602 at the Nature Aquarium Gallery.
|11-15-2012, 07:39 AM||#7|
|11-16-2012, 02:36 AM||#14|
Hey Frank, I got a question; I know a lot of the products sold are at a direct JPY to USD conversion rate; for example a Solar 1 is $650 USD and in Japan about 52,000 JPY.
Why is the AQUASKY 602 priced at $600 USD when the the direct JPY is 29,000 or $350?
I can't imagine customs/shipping is much different than the Solar series. It would be less I would think because of lower price and weight/materials.
I would also imagine a lot more units would sell at that lower better price, myself included.
|11-16-2012, 04:16 AM||#15|
First, we haven't settled on an official price yet - and the price probably won't be officially set until about a week before arrival.
To fully explain it, I need to discuss the economics of Japan and its relativity to the USA.
Classically, the Japanese market had always needed to sit at an exchange rate of an average of 100 to 110 yen / dollar.
This lends certain advantages to exporting manufacturers in Japan, as they can cover their costs in yen and the importer can match or be lower than Japanese prices while enjoying higher profit margins.
However, especially since the earthquake, the Yen skyrocketed and the dollar has remained weak - setting the exchange on average at 78 Yen to the dollar.
What this means is that, even with prices in Japan staying the same, over the past 2-3 years there has been a de facto price increase of 20% - leading to a typical excess charge in price for the same order of the same size placed three years ago costing another $28,000 per container on average. Again that's without factoring price increases from raw material costs - so the same order of the same product placed today costs another $28,000.
Now this has profound ramifications on the market itself - and it's a little known fact that ADA being provided in North America almost came to a complete stop because of this radical.
It took a lot of hard work and dedication and team building for me to essentially rebuild - and expand - the Nature Aquarium market from a literal point of the entire USA having less than $1,000 available to reinvest due to the massive losses from be earthquake and the recession.
Today, the scene is much different and things are stable and growing beyond demand to the highest reaches its ever been in the States.
But that said, the strategy for ADA in Japan is to sell the AquaSky for a very low margin. Currently retailers in Japan have a 15% profit margin on AquaSky over the price they buy it at.
This is because the Japanese market is over saturated for planted aquariums and the market demands it. They have both the volume and the demand to make the low margin worthwhile.
Now unfortunately, Japan's cost to produce it doesn't change much between Wholesale Japan and distributor worldwide buying price. And it's basically impossible for us to provide the product for the $375 that the exact exchange would say - we would barely cover import costs without factoring for overhead and salary.
The demand simply isn't high enough for us to accept a 5% profit margin - this would completely exclude the retail network we're creating and fostering from ever carrying the product.
Now on AquaSky 361 and 301 the prices work out to appropriately fit margins and not be totally far from Japan prices.
However on the larger sizes there is a massive gap between intended distribution strategy and pricing levels.
Which of course, causes the problem. Sell for too little and there isn't enough money to warrant importing it again. Sell too high and people won't buy.
dollar for dollar, the lighting systems are the least profitable thing in the entire line up - aside from glassware. These items are mainly only carried so that they can be available in the USA.
Now, I'm a hobbyist at heart and this is a very serious issue for me, personally, as I am caught between the right decision as a business man and the right decision as a hobbyist and teacher of nature aquarium.
Unfortunately, when talking money, business Frank must always win for the preservation of the line in the USA among all entities.
Especially now that I have been fostering the growth of retailers who are essentially beginning to carry the baton - my decisions on the import side of things and as the managing director for ADA here means my decision not only affects my livelihood, but also the livelihood of the retailers that have fully embraced the line and are passionate about the hobby itself as well. That's a lot to consider! Unfortunately, we do not have the luxury of simply price matching Japan.
That said, there are very precise mathematics that I deploy to ensure that everyone wins - the hobbyist for the cheapest price possible, the retailer to earn a living and be rewarded and us for expanding and reinvesting into ADA so that one day we can get to a point where it's more universal for spreading this great passion - and that's where business Frank and hobbyist Frank meet in the middle.
That said, I'm proud to say that whomever you buy ADA products from - whether it be me or one of our qualified retailers, you are supporting a cast of people who are first and foremost pioneers and extremely passionate about growing out the planted aquarium hobby - because it's one of those things that deserves being spread, and the uniqueness is everyone from ADA Japan to you, the hobbyist, we're all proud of what we do and in providing inspiration...other companies seem almost cold with their robotic approach to skews. Whether you buy ADA or not, remember, every piece of product passed through the hands of someone who loved it - from the designer to the craftsman, to the ADA staff, to the distributors and retailers and finally...
And that is why we will continue to work as hard and as fast as we can to give everyone the best square deal on the economics as possible - so we can all get to enjoying the art.