They have a sign "before you buy online, try us." I usually laugh at this sort of thing but figured "why not?" I mentioned a substrate that they didnt have in stock and gave the price that online offered it (I included shipping cost to be fair.) Took them about 10 min of calling and they matched the price. Cant complain about that! Great service, knowledgable staff, will special order stuff for you and very attractive plant selections. Too bad they make most of their money on the salties or no doubt theyd have an epic freshwater display tank for us to droll over.