The way I buy stuff is like this (and this may not be the best method but..)
Look at what I want... if I like it, I ask the price. If I can't afford it I look at an alternative. If I don't like the alternative for whatever reason(s), I just save my money and buy what I want.
I think it's great that there are more affordable options and all but I like Eheim filters and ADA tools, tanks, substrate. I can't afford some of them right off the bat, but I save for it and for the guarantee and dependability that is usually associated with those products.