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Green_Flash 06-29-2013 12:42 AM

ADG to no longer carry ADA products

Hi Frank, I read in your journal you are no longer doing business with ADA?
Does that mean ADG is no longer going to carry and distribute ADA products?

Thanks for all your help and best wishes in your new endeavors.

volatile 07-13-2013 02:26 PM


Originally Posted by Green_Flash (Post 3705297)
Hi Frank, I read in your journal you are no longer doing business with ADA?
Does that mean ADG is no longer going to carry and distribute ADA products?

Thanks for all your help and best wishes in your new endeavors.

I think he meant that he no longer works at ADG.

h4n 07-13-2013 02:37 PM

where did you read this from?

volatile 07-13-2013 05:43 PM


Originally Posted by h4n (Post 3814689)
where did you read this from?

Post #1088.

h4n 07-13-2013 05:56 PM


-Sent from my Samsung Note, a "Phablet"

hedge_fund 07-14-2013 06:02 PM

that's crazy

Chester 07-15-2013 03:13 PM

Check out the FB page for ADG. I think they are setting up a retail shop and are headed in that direction. My guess is it would be difficult to open a shop that just sells ADA stuff only, but that is just speculation.

melanotaenia 07-15-2013 07:17 PM

I have been purchasing a lot of ADA stuff through Jeff, as they luckily still have a lot of the ADA product in stock

frrok 07-15-2013 09:33 PM

They should probably update the contact info on their home page. Still has franks email. According to ADG's Facebook page they will soon be updating their website. Looking forward to that. Wondering if they will be offering other things as well.

Chester 07-17-2013 09:21 PM

Luckily for me they are located here so whenever they open the retail shop I'll be able to check it out. Can't wait!

melanotaenia 07-18-2013 09:53 PM

You are so lucky. Here in NYC we have no ADA locations, and not one even nearby that one can get to (the one in NJ I believe just closed down).

Being near their new store would be so great when I need another bag of soil, or break a lily pipe, etc. etc.

Plus their aquariums would be awesome as well.

Green_Flash 07-30-2013 09:41 PM

Okay, it seems ADG no longer will carry ADA products. I wonder if Frank still works for them (ADG)?
Also I would like a mod to explain why this thread was locked?

This is indeed a sad day, ADG was actively working on bringing Wabi-Kusa to the US, better aquascaping materials and all the other ADA goodies like the ES-300, which still is not for sale in the US yet. I would like to know more details about the "marketing approach disagreement" but from everything I have read and heard it seemed like ADG was desperately trying to get ADA to take the US market more seriously, by giving us more products, sooner and faster than before. Also it looks like AFA has raised prices on a lot of things like the aquascaping tools and misc other ADA items. The yen has reduced, it would be nice to see some of that passed on to us the consumer.

frrok 07-30-2013 09:49 PM

Just as I suspected. 1 distributor means raised prices. It will difficult to justify future ADA purchases based on this scenario. It's sad indeed.

Congee 07-30-2013 10:06 PM

They will definitely raise prices. People should stock up on whatever they can. One distributor = monopoly.

jsenske 07-30-2013 11:36 PM

I am trying to remain professional on this topic and not vent about a whole litany of issues we have/had with ADA, but it looks like GreenFlash pretty much nailed it already anyway. ADA has never taken the U.S. market seriously and refused all suggestion on how to make it better. They'd ask you for input, then argue with or just flat ignore everything you'd come back with. Very frustrating. We worked our butts off against a lot of odds to try and grow the market. It's bizarre to me that right as we start to produce some fruit (triple digit sales growth in the last 2 years) they pull out the rug over (what I believe anyway) an unfortunate staff-related incident we had that honestly was none of their business.

The "disagreement/marketing approach" thing is something I am still to figure out myself. ADA seems to think that higher prices for the end user will somehow grow their market. Our goal from the very beginning was to keep the price as competitive as possible (even then it was very difficult as the straight price from Japan is conducive to being "competitive" at all- I think we all know why). I am somewhat shocked that we lasted 9 years with it. There were so many times I should have gotten out but hung in there anyway. Not sure why sometimes. I can assure no real money was ever made. It's practically impossible with the pricing structure.

In the end this will prove a big mistake for ADA . Not because we are so great or anything, but because now we will have to (well, we already are) develop our own product line that will match the quality of everything ADG already does and is known for as far as aquascaping is concerned. We think the U.S. market is ready, deserves better, and we intend to deliver. We are already well down this path and have significant capital behind us so things are moving quickly.
There's some awesome stuff coming guys. Our new retail concept store and accompanying website as a platform for presenting the line and our whole aquarium philosophy (beyond planted tanks even) will delight-- I promise you. Trust me- I know the current adgshop site is a headache-inducing mess. It's dated and lame and does not represent where we are as a company today. Rest assured all that is changing. We were actually about to launch a new ADA products site that was so cool-- right as they dropped us. So we've regrouped and taken it even further as a platform for our own products and ones we exclusively endorse.

In the meantime, I have dropped the price on several items and we have plenty of Aqua Soil in stock. I mean the stuff does work.
Things will be changing in U.S. market. We will have the full weight of our talents (aquascaping, social media, photo/video production, etc.) behind this new venture. Please do stay tuned.

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