They used to hand out those 'betta vases' like candy on my college campus. The housing association would have a night at the beginning of the year where you could decorate your own for free, and they'd give you the supplies and the fish. So hundreds of students had a quart sized vase with a betta in it, and a lot did not even know they needed to feed the thing, much less change the water! Sadly, a lot of them also ended up being dumped in together so that drunk students could watch them fight to the death.
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