As a buyer, I would say I factor in both price and service. If the service is great and has a good reputation but the price is slightly higher, I dont mind paying a bit more. But so long as thats only a bit. But if the competition is bad service, that bit can be increased a little more. Word of mouth of the quality of the plants and service plays a big role. Also the variety of plants offers also comes into play because I would rather make a larger order to save on shipping. And I usually only buy only because of lack of plants in LFS.
As for my input on the store. I would just start out as a hobbist selling plants part time and gradually grow if its successful. Thank god I only do it as a hobby and not for profit because I view it as very hard earned money.
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