They would have done better if they shown some low tech tanks. Simple tanks with java ferns, swords, etc with regular lightning. This way people who were interested can get into it without a hi tech setup. It would have also done them good if they sold more fishes in fish only tanks. They had the room. This at least brings in cash flow, but i am not the owner and i would never advise another person how to run their business. But I was in their store since the very grand opening and bought a few hundred dollars worth of stuff (ada rocks) I run my own business but i do not want to insult entrepreneurs sometimes, it ruins their moral. Certainly they had the space to do more. But the low tech would have sold a lot more tanks because some people don't want to dump thousands into co2 and hi tech lighting. The co2 bottle will probably scare off 25% of the people just from the looks. I also didnt understand why they had plants under low tech light, they could have used so e heavy duty lights and split off the plants for profit weekly. Perhaps for algae control. I don't know.
Nikon Pimp #82