If you're interested in the 12 gal long, its @ $114. I think they got military discount at coral fish. Moanaloa pets (stadium mall) started carrying them to @ $99. I just visted both stores this week. They must be seeing an increased demand for nicer, rimless tanks. I hope to get one soon.
In the grand scheme of things, not at all. You get what you pay for and Mr.aqua, doaqua and especially ADA tanks are worth the investment IMO. Why have a badass aquascape in a [censored][censored][censored][censored]ty looking tank. If you have the means, treat yourself once in awhile..lol.