That sounds very good and reasonable. I think quality can go a long way over a huge assortment though. And I have not been to your store so I definitely am not implying that you guys don't have spectacular plants, I'm just speaking from experience with other LFS.
What about other products? For example, I'm sure we all would love to be able to come to you guys for substrates (ADA (although I understand that miught be difficult), Azoo, FSS, etc.), nicer tanks (rimless etc.), eheim brand products (heaters and filters specifically). Again, I know nothing about budget and I understand that as much as we all have our dream LFS, you guys are a business.