These are being sold as was mentioned before by another individual who posts on this site, by Segrest Fish Farms out of Florida. There are some pet shops that are beginning to carry these. We carry them in our little pet shop here in Ridgecrest, CA. The sites that I found on-line are selling them for $24.99 each. I purchased 100 of them. They are very pretty fish, with a platinum/baby blue coloring over most of the body and fins, except the head, which has a brownish stripe over the head and back. I recently posted some on AquaBid.com, especially to make people aware of them. I had over 1300 views, so I think the word is getting out.
The first night I had these fish, quite a few of them jumped out of the tanks that they were in, and it was amazing that I found that they had distributed themselves throughout a whole row of fish tanks (no lids/tops). I have since covered their tanks, and that ended the ordeal. They display for each other, much the way a male Betta does, which makes them quite the sight to behold, even at a very young age (2"). I will attempt to post some photos of my fish on this site, under "Coleopterist".
There has been some comments about them being "Jack Dempseys". This is not the case. I have been breeding Electric Blue, Platinum, Gold, and Electric Pink Dempseys for some years now. These are NOT Dempseys. If you have the opportunity to obtain some of these, do it, you will be happy that you did.