the off brands are made to fit the nikon bodies so you don't have to get an adapter. I have a sigma 55-300mm and it's not bad.
My main go to lens is the nikkor 18-105mm, it's a decent lens that's not too expensive and can be used for almost any situation. You can get wide angle shots to really close up.
I also have an 85mm nikkor micro lens that's great for macro shots, gets super up close to shrimps