Monster Energy Drink is attacking Monster Aquaria Network - The Planted Tank Forum
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post #1 of 47 (permalink) Old 07-19-2012, 06:08 PM Thread Starter
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Monster Energy Drink is attacking Monster Aquaria Network

As many of you are probably already aware, Monster Aquaria Network needs your help! I have worked for the network for the past six years, and the owner of the sites is a close personal friend as well as a major supporter of my business and many conservation efforts, conventions, and clubs within the hobby. He hosts forums for local clubs for free (including CCA, PVAS, ACA and CCAC).

Monster Energy Company has issued a cease and desist letter which is trying to limit our use of the letter “M” in our logo, as well as the word “Monster” in our name in relation to merchandising of clothing, accessories, and stickers.

More information about their demands can be found on a blog that was created to shed light on this situation.

The demands that they are making are extremely restrictive and unfair and also include the use of the colors black or green.

We have created a Facebook group to band together and share information.

There is a petition which has also been started. Please sign it and share it with anyone that you can. The sale of t-shirts and merchandise is how we offset some of the costs of running the network, and helps us to keep it free for all of our members which are found all over the world. It also allows us to sponsor conventions (including this fall's Catfish Convention as well as the recent ACA).

Right now the petition is nearing 2000 signatures. With over 200,000 members worldwide, we can do better than this! Please visit the site and add your signature to the growing list of supporters.

While we firmly believe we would win if taken to court, Monster Energy would have a limitless amount of appeals which would quickly drain our resources. The only way to fight a corporate entity such as this is to make your voice heard by signing the petition, emailing or calling the company, and doing a total boycott of their products.

Already newspapers and blogs around the country are taking note. An article was put in the Consumerist:

We are also being supported by Dr. Foster's and Smith, TFH Magazine, Amazonas Magazine, and Planet Catfish (including their European group).

Please take the time to make anyone aware that you can of this issue. It is very near and dear to my heart.
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post #2 of 47 (permalink) Old 07-19-2012, 06:11 PM
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signed already!

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post #3 of 47 (permalink) Old 07-19-2012, 06:25 PM
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Already signed yesterday, thanks for the extra info/post though
Definitely good to know people are signing as ya, this whole case is ridiculous.. I posted it on Facebook too.
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post #4 of 47 (permalink) Old 07-19-2012, 10:12 PM
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post #5 of 47 (permalink) Old 07-20-2012, 01:09 PM
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The problem you have is they have the money to through at shutting you down but do you have the money to try and prevent it?

We had a similar case with our business name conflicting another global name, they tried to bring it under trademark infringement and went on for weeks. We came to a suitable conclusion in the end though.

If you where using the name and logo before they were about you may have an argument but it will cost a fortune to argue it.

Approach them for a free licence to keep your current name/logo without restrictions in it's current form, that will cover them for any possible future infringements and will stop anyone being able to use you as an example of infringement as they can just say you are under licence and refuse to issue any future licence's.

At the end of the day it is such a different market no one could ever confuse the two of you so they are just being pathetic.
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post #6 of 47 (permalink) Old 07-20-2012, 01:25 PM
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Signed. I wish entities that clog the courts with frivolous lawsuits and legal battles were monetarily punished - it's the only language they understand.

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post #7 of 47 (permalink) Old 07-20-2012, 01:40 PM
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I've been a part of AquariaCentral for a while as well and this is complete BS.

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post #8 of 47 (permalink) Old 07-20-2012, 01:42 PM
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I went though a similar incident with a small software development company I was a partner in. I won't go Ito specific company names, but a large video game company forced us to change our name and rename all of our software. We fought it, but nothing we did seemed to matter. They had 1000x more resources than we did
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post #9 of 47 (permalink) Old 07-20-2012, 03:30 PM
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With the size of the monsteraquaria network I would really be suprised if there wasn't a member that would help out pro bono. Being that I don't know the first thing about IP, I haven't the slightest idea of what's involved. The monster energy guys went after a small brewery a while back over Vermonster beer. The little guys won that one!
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post #10 of 47 (permalink) Old 07-20-2012, 03:58 PM
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That is just stupid! Companies are such bullies anymore! This is just like Bethesda vs. Mojang over the game scrolls.
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post #11 of 47 (permalink) Old 07-20-2012, 04:17 PM
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Signed 2 days ago, I'm in a group called that emails all kinds of petitions going on.

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post #12 of 47 (permalink) Old 07-20-2012, 05:03 PM Thread Starter
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thanks for the support!
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post #13 of 47 (permalink) Old 07-20-2012, 05:26 PM
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I signed. It's absolutely unbelievable.
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post #14 of 47 (permalink) Old 07-21-2012, 09:20 AM
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What a load of BS , you've got my support from little old New Zealand( not that it counts for much)
I find it disheartening that large company's can basically force there point on others , even when there is no conflict of image!! my wife doesn't exactly support my fish habit but even she cant see the similarity of logos.The only bonus is I'm going to find it easier to stop drinking there product now ! its rather addictive and not good for me

Hopefully enough similar sites can help MFK out and make them realize it'll do more damage to there image than just leaving it alone!
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post #15 of 47 (permalink) Old 07-21-2012, 04:32 PM
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Signed. What jerks. I'll spread this around facebook too.

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