On the contrary, it's really not that much work at all to price match with BAO. I just recently placed an order through them and saved about 10% compared to the competing store, and about 20% from BAO's original prices.
Took all of 10 minutes on the phone, and the customer rep was very nice and helpful - almost like they do price matching all the time.
The best part is that I ordered it Sunday and should receive it tomorrow!
You work at Big Al's right? Just Kidding!