Originally Posted by Big Al's Online
Retail storefronts have a much higher overhead due to running costs, therefore their pricing is inflated in comparison to online houses that have relatively low running costs.
All I'm reading from this is that you're punishing your online customers because you have to contend to your retail operations.
On the contrary, it's really not that much work at all to price match with BAO.
On the contrary, what they're doing is making you, the customer, do the legwork by researching other retailers for a lower price to pricematch with instead of offering you the best price to begin with.