For what it's worth, back before this substrate was released, I had a private conversation with Orlando about the price of it, and he straight up told me this substrate is meant to be an alternative to the ADA line. It was never meant to be "affordable" or "budget" or anything along those lines. That was when I chose not to order any of it, and decided I will stay with Fluorite or Eco-complete.
So, I don't think this substrate was ever meant to come off as a "bang for the buck" product. Just, thought that was worth mentioning. It *is* more expensive than Aquasoil. There's no question about that. It's supposed to be "better" than aquasoil, though.